Say goodbye to those blues and greens. (frankieleon)
Following the lead of Kraft, Nestlé, Panera, Subway, Pizza Hut and Taco Bell and other food-focused companies that have recently decided to ditch artificial ingredients, General Mills says it’s getting rid of artificial flavors and colors from all of its cereal lines.
Say goodbye to Red 40, Yellow 6, Blue 1 and other artificial dyes common in some cereals, especially those sweet and brightly colored cereals aimed at kids. Instead, General Mills says it will use colors made from spices and fruit and vegetable concentrates.
The company announced today that it’ll start the process by first removing all the artificial stuff from Trix, Cocoa Puffs and Reese’s Puffs by the end of the year.
“Consumers increasingly want the ingredient list for their cereal to look like what they pull out of their pantry,” Jim Murphy, president…
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