General Mills Cutting Artificial Flavors, Colors From All Its Cereals

whoa

Consumerist

(frankieleon) Say goodbye to those blues and greens. (frankieleon)

Following the lead of Kraft, Nestlé, Panera, Subway, Pizza Hut and Taco Bell and other food-focused companies that have recently decided to ditch artificial ingredients, General Mills says it’s getting rid of artificial flavors and colors from all of its cereal lines.

Say goodbye to Red 40, Yellow 6, Blue 1 and other artificial dyes common in some cereals, especially those sweet and brightly colored cereals aimed at kids. Instead, General Mills says it will use colors made from spices and fruit and vegetable concentrates.

The company announced today that it’ll start the process by first removing all the artificial stuff from Trix, Cocoa Puffs and Reese’s Puffs by the end of the year.

“Consumers increasingly want the ingredient list for their cereal to look like what they pull out of their pantry,” Jim Murphy, president…

View original post 232 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s